Saudi SILLAGE Holding Company was established in 2012, as a family company led by CEO/ Sultan bin
Fahd Al Shuaibi, to be the pioneer of Niche perfumes in Saudi Arabia and Gulf countries, and it
started with the exclusive distribution of a number of prestigious fragrance houses and brought them
for the first time to the GCC.
We continued to expand and open new business units and brands in addition to distribution, to
establish L’odore showroom series in 2014, right before Project Nose was established the new
concept dedicated to franchising in 2016.
As a major step in the expansion of the SILLAGE into the Gulf markets, LastingSillage was established
in 2018 and is based in Dubai, to lead distribution operations to the rest of Gulf countries.
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